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Kenco The Coffee Company outlines Cofficionado campaign prizes

Kenco The Coffee Company is offering professionals the chance to win 3,001 Cofficionado prizes to enhance their coffee experiences.

The prize is part of Kenco’s £9m package of activity this year, focussing on its Cofficionado TV and social media campaign.

Professionals could win a voucher for £1,923 (1923 was the year Kenco was formed,) and a range of coffee related goodies including Tassimo coffee machines and Kenco pods, kettles, bags of Millicano coffee and Cofficionado mugs.

“We want to make sure that people get the most out of their coffee experience at work and now they can with our competition to win a range of great coffee related prizes,” said Martyn Bell, category marketing manager for JDE Professional.

“To enter, budding Cofficionados should look out for promotional tins of Kenco Rich (750g), Kenco Smooth (750g), Kenco Decaf (500g) and Kenco Millicano (500g) from June. These tins will feature Mike, the Kenco Cofficionado, along with a unique reference number.

“Customers need to simply enter that code on our website win1923.com to see instantly whether they have won one of the 3,001 prizes we are giving away.”

The Cofficionado campaign will feature across video on demand, online advertising, social media, shopper activations and promotions and TVC.

The promotion, which runs from June to November, is designed to enhance professionals’ coffee-drinking experience.