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Make a #PAPromise for your future

Following a recent study, which found that PAs are working long hours and taking on a range of tasks they haven’t had training for, stationery supplier Avery is proudly launching the #PAPromise initiative.

In response to the study’s findings, which revealed 68% PAs worked extra hours at least once a week, Avery is inviting PAs everywhere to make promises for their own wellbeing and career development. These promises could be anything from making time for themselves to getting involved with CPD. There’s a whole list of ideas online at

In return, Avery is promising to continue championing the PA profession and raising awareness of the challenges faced by PAs. To help say thank you to hard-working PAs, anyone who shares their promise via twitter using #PAPromise will automatically be entered to win thank-you gifts from Avery’s Appreciation Box. The gifts on offer include treats such as chocolate, vouchers and pampering essentials.

The activity will initially take place 19-25 October, when Avery will be randomly selecting multiple winners from the PAs who have tweeted their promises. Promises can also be shared on the Avery UK Facebook page or emailed to

Avery’s Marketing Director Fiona Mills explained the inspiration behind the PA Promise initiative: “Many of the PAs we spoke to acknowledged that as a result of dedicating themselves to supporting others, they often don’t have time to think about themselves or their own careers. We decided to introduce #PAPromise as a way of encouraging PAs to look after themselves. Whether it is something small like taking a lunch break away from the office or seeking training, we want to see PAs pledging to make their working lives better. Whilst we are encouraging PAs to make their promises for a week in October initially, it is an ongoing activity that we will be repeating again in the future. We really hope PAs everywhere can get behind the initiative and support one another to keep their promises.”

The campaign is already proving popular, with several PAs revealing their promises on camera, including PA of the Year 2013 Leeanne Graham. Speaking about the campaign, Leeanne Graham commented: “I’m really excited about the Avery PA Promise campaign because I don’t think as PAs we spend enough time looking after ourselves.”

Leeanne then went on to make her promise to be kinder to herself and enjoy all the positives around her. You can see the promises made by several other PAs online.

PAs can take to Twitter at any time to make a #PAPromise for themselves, however anyone who shares during 19-25 October will be in with a chance of winning one of many special thank you gifts from Avery.

Keep an eye on the @UKAvery Twitter account for #PAPromise popping up in future.