RADA Business relaunches presentation skills course

RADA Business, the commercial arm of the Royal Academy of Dramatic Art, is relaunching one of its flagship presentation skills courses, Storytelling for Business.

The organisation will be providing an extended version of one of its longest running and popular courses in London with immediate effect. 

RADA Business says telling stories is an essential way that we connect with each other, helping us to build empathy and understanding amongst a group of people. Stories serve different functions and uses: to entertain, to inform or to unify.

However, it says that in a world where brands are under growing pressure to embody their corporate purpose, it’s essential to represent the core values of your business, whilst staying connected to your personal brand of leadership – authentically.

Reacting to this shift in the market and client feedback, RADA for Business says the extended offering provides business professionals with a unique lens through which to create and tell compelling stories. It sheds light on the power of using personal stories when addressing teams, and gives participants the chance to practise and hone their new skills and learnings in a safe but stretching environment.

Simon Delaney, Client Director and tutor at RADA Business, said: “Our new Storytelling for Business course is designed for anyone looking to make their business communication more engaging and compelling. Whether you are inspiring your team or organisation with your vision for the future, bringing complex data to life or building meaningful connections with your clients and customers, storytelling can help you make a powerful and lasting impression. This course will help you craft and deliver compelling stories and encourage you to bring more of yourself – your personality and your life experience – into your communication.”