Revealed – which regions are most prepared for Christmas?

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Courtesy of EeBria, the leading online beer distributor, its Christmas Preparedness Index has revealed that people in the North East are looking more prepared for the Christmas holidays than the rest of the nation in regards to the amount of beer, wine and spirits heading their way.

People in the North East are looking more prepared for the Christmas holidays than the rest of the nation in regards to the amount of beer, wine and spirits heading their way. This is according to new research by the EeBria Christmas Preparedness Index which has analysed its own regional monthly sales data for the biggest boost in shopping habits at Christmas time.

After the North East, the jolly people of the South West and East of England are looking the best prepared for the Christmas holidays yielding the second and third biggest increase in sales respectively.

However either the festive spirit has arrived very late in London or the Capital has prepared early this year it comes last in The Index. The same can be said of the Welsh who came second last. People in the Midlands are also leaning more towards the Scrooge side of the Christmas spectrum, down in the Christmas holiday shopping habits for beer, wine and spirits. Northern Ireland has not changed its shopping habits at all compared to the rest of this year.

David Jackson, co-founder at EeBria, said: “The research points to the North East as the most prepared this Christmas with the South West and East of England close behind. Londoners and the Welsh need to get a move on to make sure they have all the drinks they want this Christmas!”

Region

EeBria Christmas Preparedness Index (UK = 100)

North East

138

South West

117

East

114

Scotland

110

Yorkshire

107

South East

104

North West

101

Grand Total

100

Northern Ireland

100

Midlands

97

Wales

82

London

81

Source: EeBria analysis (December 2015)

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    Amelia Walker

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