The BTA enters industry partnership with Travelodge

The Business Travel Association (BTA) has launched a new industry partnership with the UK’s largest independent hotel brand, Travelodge, to highlight the importance of business travel to the chain and the wider hotel industry it recovers from Coronavirus pandemic.

The partnership celebrates Travelodge’s extended support for Travel Management Companies (TMCs) and will play an integral part in the restart and recovery of the business travel sector. Travelodge is the latest major industry body to partner with the BTA, the UK’s representative organisation for the sector.

The BTA and Travelodge will work together to enrich and streamline the travel experience for customers, business travellers and stakeholders whilst growing relationships, business and share within the UK travel trade.

Travelodge will also have exclusive access to the numerous engagement activities offered by the BTA, including industry insights, podcasts, exclusive events and other added benefits.

Clive Wratten, CEO of the BTA, said: “We are delighted to have Travelodge joining our ever-growing BTA community. Their long-established global presence will provide the business travel sector with the platform and renowned awareness it greatly deserves. We look forward to working with Travelodge, to help us restart, re-energise and reinvigorate the travel industry.”

Chris Orme, Sales Director at Travelodge, said: “Our partnership with the BTA reaffirms our commitment to our fantastic sector and customers, to help get our beloved industry moving once more. Working closely together, we hope to increase awareness of the importance of business travel to the UK economy; a goal the whole travel industry must strive towards.

“The BTA’s commitment to their TMC members and partners is a sentiment that mirrors our own, and we are delighted to commence and cement our long-term working relationship.”

Travelodge is the UK’s largest independent hotel brand with over 570 hotels across the UK.