Are influencers changing business travel?

Dolce Hotels and Resorts are partnering with local social media influencers and celebrities to take business travellers on unique ‘Journeys of Discovery’

With a heavy push for unique corporate experiences, Dolce Hotels and Resorts is making the most of the digital world to give business travellers the opportunity to draw inspiration through breath-taking scenery such as winding vineyards, historic landmarks, and even a UNESCO World Heritage site, each trail has been carefully curated in partnership with local influencers, in order to provide guests with an insider’s view of awe-inspiring locations.

As the rise of the ‘internet celebrity’ continues to impact the way we use the internet and interact with the world, Influencers are often lifestyle and travel bloggers who document their travels on sites such as YouTube, Instagram and Snapchat. Although they can be seen as a new breed of reality star, their content is often highly directed and leads to global corporate connections that can make them an ideal business partner.

Dolce Hotels and Resorts is a leader in the meetings and events segment, a reputation earned by delivering incredible service in purposefully designed spaces. Trails of Discovery are currently available at five Dolce hotels in Europe, each tucked away in beautiful surroundings from Dolce Frégate Provence and Dolce Chantilly in France, to Belgium , Spain and Portugal.  Each trail features a different theme, takes between four to five hours to complete, and is designed to help groups of all sizes find the best an area has to offer, through a series of activities involving clues, on-site challenges and fun adventures.

“Dolce is a brand designed to inspire discovery. From exceptional events to motivating resort destinations, each hotel is set in breath-taking surroundings which turn guests’ experiences into something memorable,” said Patrick Divall, Regional Vice President for Western Europe, Wyndham Hotel Group. “With Trails of Discovery we want to help our guests explore the breadth of our stunning locations.

“Each hotel has something unique to offer, something that goes beyond the expected, and that’s why we’ve partnered with a team of influencers to provide our guests with insider tips from real locals.”