Victory Services Club unveils own-branded gin label

“The Victory Services Club Gin has been introduced to our members; it has been very well received and is now our best-selling gin,” said Mark Field FIH from Victory Services Club. 

Victory Services Club (VSC) has expanded into the alcohol industry with the launch of its own gin label, Club Gin.

In partnership with Heroes Drink Company, a non-profit organisation founded by Chris Gillan, a UK military veteran, the launch of the drink was commemorated with a three-course dinner at the venue in London.

Attended by industry press, event organisers and selected venue finders, guests dined on VSC Gin cured salmon with salmon & dill mousse, pickled cucumber, fennel & lemon puree to start, followed by pan-fried duck breast, beetroot dauphinoise, goat’s curd, malt crumb and shiso.

Meanwhile, dessert was a spicy yazu tart with coconut sorbet, pineapple, papaya and Thai mango compote with tropical gel.

“I was introduced to Chris when the Club looked to stock Heroes Vodka – their flagship product. Our own Victory Ale is very popular with our members, so we met Chris to discuss the production of our own Club Gin too,” said Mark Field FIH, operations director of Victory Services Club.

“The process started eighteen months ago and we are now delighted with the result of Chris’s endeavours. The Victory Services Club Gin has been introduced to our members; it has been very well received and is now our best-selling gin. As a charity, it was important that we worked with a company that shares our ethos and charitable objectives; we found the perfect partner in Chris and the Heroes Drinks Company.”

Event organisers can now choose to have Victory Services Club Gin based drinks at their events, and it is available to buy from the Club Bar, Club Restaurants and Club Shop.

Chris Gillan, MD of Heroes Drinks Company, added: “Heroes Drinks Company is the world’s first non-profit alcohol company and we have three overarching goals: to produce high quality products whilst employing military veterans and to donate a percentage of our profits to military charities.

“To date over £54,000 has been either paid in wages to veterans or donated to military charities. The gin we have created for the VSC is a classic, super premium gin. The nine botanicals we use include fresh orange and lemon, vanilla, coriander seeds and angelica root which give a really well-balanced flavour.  What makes this gin really special is that we individually distil each botanical before blending them for a wonderfully well rounded and aromatic finish.”

PA Life is also hosting an event at the Victory Service Club with Venues of Excellence on February 6. Find out more details about the upcoming event here.