Why choosing cheaper cartridges won’t do any harm

New research has revealed that over a quarter of office workers incorrectly believe they risk invalidating the warranty of their printer if they choose to use a different brand of ink or laser cartridge.

Furthermore, one in ten of those questioned incorrectly believe using a cheaper alternative would damage their printer, according to an independent survey commissioned by printer cartridge specialist Cartridge World.

The survey has exposed the nation’s misconception around using a different brand of cartridge. It reveals that nearly 40% of those questioned said they had been informed by automated messages on their machine to use the same brand of ink or toner as the printer. More than a third of respondents (34%) claimed they were incorrectly told by a retailer that using an alternative brand could damage the printer, or actually invalidate its warranty.

Allan Corder, CEO of Cartridge World, says: “It appears there is a common misconception that using a different brand of cartridge will invalidate the warranty of your printer. This clearly isn’t true. When buying a cartridge, consumers should be aware they do not need to purchase the same brand as the printer they have in the office.”

Find out more about Cartridge World’s services at cartridgeworld.co.uk/.