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PA Profile: Michelle Dersookiasian

Michelle Dersookiasian is PA to Toni Mascolo, co-founder and CEO of Toni & Guy. Clearly, beauty is in Michelle Dersookiasian’s blood, writes Colette Doyle. This 32-year-old personal assistant of Armenian descent started off as a Saturday girl at the local hairdresser’s at the tender age of 14. Fast forward to 2013 and she now works for the co-founder of the…

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A digital PA in your pocket

As the boundaries between science fiction and modern technology blur, how long will it be until personal assistants find themselves replaced by a machine? There is an increasing number of digital personal assistants now available, with companies committing their efforts to voice-recognition technology and creating as ‘human’ an interface as possible. Siri is Apple’s personal assistant application, available across its…

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Be wise, socialise

Being stuck behind your desk for hours on end may show your dedication to the job, but PAs need to get out there and network in order to perform their role more effectively, as Abigail Wills finds out.  ?I cannot tell you how much I have got out of networking,? says Sue France, a PA and the current UK national…

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The Art Of Gifting

Nicole Holgate looks at some of the best corporate gift providers to keep you, your peers, and your bosses happy. SmythsonSmythson provides a gorgeous range of leather diaries and books that can be personalised with a name, initials or company logo in gold, silver or blind embossing. They look exquisite and offer the ideal personal touch. Address books or plain…

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Become more assertive at work

Do you feel respected in the workplace? Are you accepted by others and are they receptive to what you have to say? If not, it?s probably high time that you asserted yourself better. If you find yourself taking on more work than you can handle or always seem to be the one who gets the coffee, chances are you need…

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The trouble with… being a male PA

The first of our weekly ‘The Trouble With…’ columns, this week looking at being a man in a female-dominated profession. Thoughts from Colin Brouwer-Ince, assistant to John Palmer, director of communications and public affairs at Sheffield Hallam University“I am often asked, as a male PA, about my relationship with my boss and how that has developed. I am also often…

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Interview: Michelle Mone, CEO at Ultimo

Michelle Mone, boss of lingerie brand Ultimo, talks about Rihanna, birthday parties and the perfect PA. What keeps you awake at night?I come alive at night and I get a lot of work done as I have so much excess energy so it’s a good time for me to organise emails from the day. I have lots of good ideas…

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