Allianz Stadium has announced a collaboration with Pure to deliver highโstreet freshness in its conference menus…
Allianz Stadium has announced a strategic food initiative with Pure as it unveils its Spring/Summer menus. The collaboration will deliver a fresh, highโstreet approach to the venueโs Day Delegate Rate (DDR) packages, and reflects a move to working with wellโknown highโstreet brands to ensure conference catering remains relevant, modern and trendโsetting for todayโs delegates.
At the heart of the launch is aย new, more economical DDR, created to give event planners more flexibility on budget while preserving the elevated standards that Allianz Stadium is known for. The refreshed offer focuses on clean, energising menus built around seasonal ingredients and inclusive choices, ideal for fullโday meetings where food needs to be both delicious and pragmatic.
Allianz Stadium conference menus with Pure offer recognisable high-street quality
The Pure relationship brings a recognisable, qualityโled food experience to DDRs. Throughout the day, delegates can enjoy Pureโs beautifully presented, delicious food, from arrival pastries to a selection of handmade sandwiches, wraps, salads and sweet treats – perfectly paired with drip coffee and premium teas.
Sustainability a key ingredient in collaboration with Pure
Sustainability remains central to TELโs strategy. The initiative complements the stadiumโs ongoing commitments, including ECOsmartโaligned practices, responsible sourcing and wasteโaware menu planning. By collaborating with a highโstreet brand renowned for quality and efficiency, TEL aims to reduce complexity while increasing consistency across highโvolume conference days.
โWorking with Pure lets us deliver a recognisable, highโstreet quality that delegates recognise and love, while launching a more accessible DDR that never compromises on the experience,โ saidย Nils Braude, Managing Director, Twickenham Experience Ltd. โItโs about fresher food, smarter service and better value for planners.โ
Have you read PA Life’s spring 2026 issue yet? We are delighted to have Pure gracing our cover and a double page spread inside the magazine too.
You may also enjoy reading about PA Life Club’s fam trip to Allianz Stadium.
