The wait is over. Clays, London’s most exhilarating competitive socialising brand, has officially opened the doors to its flagship venue, Clays Soho. Located in the beating heart of the West End on Brewer Street, the brand’s fourth and most ambitious site to date spans a remarkable 20,000 sq. ft across three spectacular floors, bringing together immersive gaming, high-end dining, and a vibrant late-night bar scene, all under one roof.
Set within a beautifully restored Grade II-listed Art Deco building, Clays Soho reimagines the excitement of clay target shooting through cutting-edge technology and stylish design. Guests are transported from Soho’s buzzing streets into a world of luxurious escapism, a seamless blend of the British countryside and Soho’s iconic energy.
A new benchmark for competitive socialising
At the heart of Clays Soho lies its signature shooting experience, where guests can enjoy reimagined clay target games powered by world-class technology. Across six semi-private shooting pegs, up to 20 players can compete in fast-paced, multi-level challenges while enjoying table service for food and drinks throughout their session.
For those craving spontaneity or a quick hit of competition, Clays Soho introduces a first for London, Clays Arcade. Featuring four open-play pegs, the Arcade offers faster, more casual gameplay for smaller groups or walk-ins. Players can take part in quick-fire versions of Clays’ classic games, perfect for post-dinner entertainment, after-work drinks, or spontaneous late-night fun.
Luxe spaces for every occasion
Clays Soho is designed to host everything from intimate date nights to large-scale private events. For those seeking a truly elevated experience, The Hide offers a private retreat for up to 35 guests. Blending refined design with comfort and privacy, this fully exclusive space features a self-service bar, signature clarified cocktails on tap, and a private multi-player shooting peg for a one-of-a-kind experience.
For larger celebrations, the Private Room accommodates up to 100 guests and features its own bar, DJ facilities, and three private shooting pegs, making it an ideal destination for corporate events, festive parties, or milestone celebrations.
A culinary and cocktail experience to match
Clays Soho isn’t just about the games; it’s also a destination for food and drink lovers. Under the guidance of Culinary Director Roger Olsson, the menu celebrates premium British produce with a playful twist. Guests can indulge in British calamari served with squid ink mayonnaise and charred lemon, Clays’ famous KFC (Korean fried cauliflower) tossed in a spicy glaze, or crispy chicken sliders topped with nami jim dressing and miso mayonnaise. The much-loved pizzettes — including the indulgent mushroom, broccoli & truffle on a white base — return as fan favourites.
Behind the bar, Jon Calabrese brings his creative flair to Clays Soho’s cocktail programme. The menu features expertly crafted classics alongside a range of innovative creations that push the boundaries of mixology. Whether guests are sipping pre-game drinks or settling in for a late-night session, the bar’s lively energy makes it a true Soho hotspot.
A defining moment for Clays
Clays Founder Tom Snellock says: “Soho has always been London’s stage for creativity and bold ideas, so it’s the perfect home for our flagship venue. Clays Soho embodies everything our brand stands for – world-class technology, premium food and drink, and an electric social atmosphere. This opening is a defining moment for us as we continue to grow across the UK and beyond.”
With its combination of immersive gameplay, elevated hospitality, and late-night vibrancy, Clays Soho marks a new chapter for competitive socialising in London. It’s more than just a game, it’s an experience.
Clays Soho is now open and taking bookings. For more information or to book, visit www.clays.bar.
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