Corporate events have evolved. Gone are the days of uninspired venues, forgettable catering and predictable formats. Today, they are powerful tools – designed to engage, inspire and leave a lasting impression. How can EAs, PAs and other event organisers maximise the impact of their corporate events? Word on the Street – a leading event agency – tells us how their expertise can help you to achieve just that…
At Word on the Street, we approach every event with one core question: what impact do you want to create?
Recently, we partnered with a marketing manager tasked with delivering a series of events culminating in a large-scale conference. With multiple priorities and limited time, they turned to us to bring clarity, creativity and structure to the process.
We began by defining the purpose behind each event – what success looked like, how guests should feel, and the key messages the company wanted to communicate. From there, we built a tailored concept that carried consistently across every touchpoint.
This included curating the guest experience from the outset – thoughtfully designed invitations with specialist suppliers, carefully considered guest lists, and a clear narrative flowing throughout.
Reception on a yacht: using the venue to maximise the impact of your corporate event
One standout moment was a reception aboard the Sunborn Yacht in London. Following a busy day at Excel, guests arrived to a completely transformed space: champagne in hand, branded details woven throughout, and an atmosphere that transported them far from a typical corporate setting.
The final event, a 2,000-guest conference at Emirates Stadium, carried this momentum forward. Through strategic branding and seamless production, the space felt entirely bespoke, creating a sense of pride and connection from the moment guests arrived.
Creating a lasting impression
This is what impact looks like: not just how an event runs, but how it makes people feel long after it ends.
A significant part of achieving this lies in our network. At Word on the Street, we collaborate with exceptional suppliers – those who consistently deliver at the highest level. From intricate stationery to trendy tableware every detail is considered.
When done well, a corporate event isn’t “just” an event – it’s an experience that defines how your brand is remembered.
Get in touch with Word on the Street today and let us plan your next event.
We are delighted to have Word on the Street as a PA Life Recommended Supplier.
