In today’s fast-paced events industry, having the right connections, trusted venues and seamless planning support can make all the difference. That’s exactly why New Forest Hotels has launched its brand-new PA Club, a dedicated initiative designed specifically for Personal Assistants, Executive Assistants and event organisers looking to elevate their corporate bookings…
Even better, members can unlock £85 room nights in the New Forest (Sunday to Thursday), alongside 20% off leisure breaks, offering real value for both business and personal stays.
Set against the stunning backdrop of New Forest National Park, New Forest Hotels offers a collection of distinctive venues that combine countryside charm with professional flexibility. From historic manor houses to relaxed boutique settings, each property delivers a unique experience tailored to meetings, away days and corporate events.
The collection includes four individual hotels, including Beaulieu Hotel, which is conveniently located just 1 hour 35 minutes from London Waterloo by train. This makes it an ideal choice for London-based teams looking to step away from the city without the hassle of a long journey.
New Forest Hotel’s new PA Club has been created to strengthen relationships with those at the heart of business planning. Recognising that PAs and EAs are often the driving force behind successful corporate events, this initiative provides exclusive access to benefits, insights and rewards that make organising events easier and more enjoyable.
Members of the PA Club can expect a range of perks, designed with their needs in mind. These include priority booking access, exclusive offers across the hotel collection, and invitations to special showcase events where members can experience the venues first-hand. Whether planning a strategy meeting, team-building retreat or client entertainment event, the PA Club ensures organisers have the tools and support to deliver exceptional experiences.
Join the PA Life and New Forest Hotels FAM Trip
There are also opportunities to experience the hotels in person. A dedicated familiarisation trip is taking place at Beaulieu Hotel on 4th June in partnership with PA Life, giving PAs and EAs the chance to explore the venues, meet the team and see first-hand what makes the New Forest such a unique destination. You can find more information and sign up via the Events section.
What sets New Forest Hotels apart is not just the venues themselves, but the immersive environment they provide. Surrounded by ancient woodland, open heathlands and the iconic free-roaming ponies of the New Forest, each event benefits from a setting that naturally inspires creativity and connection.
The PA Club also places a strong emphasis on building a community. It’s not just about bookings, it’s about creating a network of like-minded professionals who can share ideas, gain inspiration and stay ahead of trends in the events industry. Through curated content, tailored communications and exclusive networking opportunities, members are kept informed and inspired throughout the year.
In line with the growing demand for more meaningful corporate experiences, New Forest Hotels continues to evolve its offering. From outdoor activities and wellness experiences to locally sourced dining and flexible event spaces, the group ensures that every event can be customised to meet specific objectives. The PA Club acts as a gateway to these opportunities, helping organisers unlock the full potential of each venue.
For businesses looking to move away from traditional city-centre meeting spaces, the New Forest provides a refreshing alternative. It offers the perfect balance between accessibility and escape, allowing teams to step away from the everyday and focus on what really matters: collaboration, innovation and connection.
The New Forest Hotels PA Club is now open for member sign-ups
Joining the PA Club is simple, and membership opens the door to a more personalised, rewarding way of planning events. Whether you’re organising a small board meeting or a large-scale corporate gathering, New Forest Hotels is committed to delivering memorable experiences with ease and professionalism.
How to join the New Forest PA Club
Find out more or to join the New Forest PA Club
For enquiries, contact the events team on 0800 444441 or email events@newforesthotels.co.uk.
With the launch of the PA Club, New Forest Hotels is not just offering venues, it’s offering a partnership. One that recognises the vital role of PAs and EAs and supports them every step of the way in creating outstanding events.






