Following the recent announcement of Whispering Angel as the Official Rosé Partner of Formula 1®, the brand continues to bring its signature blend of Elegance and Exhilaration to the world’s most thrilling racing experience…
Whispering Angel, the world-renowned rosé from Château d’Esclans, proudly builds on its role as the Official Rosé Partner of Formula 1® as the sport celebrates its milestone 75th anniversary. With elegant activations already turning heads at Miami, Emilia-Romagna, Imola, Monaco and Barcelona, the brand now sets its sights on the British Grand Prix at Silverstone – one of the most anticipated events in the global racing calendar.
Whispering Angel grows its official F1 partnerships with Silverstone
As the birthplace of the Formula 1® World Championship in 1950, Silverstone is steeped in heritage. Its inaugural race, famously attended, laid the foundation for what would become the world’s premier motorsport. This summer, Whispering Angel raises a glass to that legacy, bringing its signature blend of sophistication and style to the most landmark races of the season.
Crafted in the heart of Provence under the visionary leadership of Sacha Lichine, Whispering Angel has led the global rosé renaissance since 2006. With its delicately pale hue, crisp profile, and effortless elegance, the wine has become synonymous with life’s most exhilarating moments, perfectly aligning with the thrill of Formula 1®.
Following the success of its immersive experiences in Emilia-Romagna, Monaco, and Barcelona, Whispering Angel continues to elevate race weekends with activations that capture the passion and precision shared by both brands. With each sip, this exceptional rosé transforms excitement into a memorable experience, evoking a true sense of occasion.
Whispering Angel as the Official Rosé of Formula 1® is a perfect pairing
From trackside to toasts, Whispering Angel brings people together to savour every moment, just as Formula 1® unites fans through the thrill of competition. It’s a partnership rooted in excellence, elegance, and the pursuit of perfection – delivering a shared vision of lifestyle and performance to audiences worldwide.
Sacha Lichine, Founder and CEO of Whispering Angel, quotes: “Having been served in the F1 Paddock Club during the past 15 years, we are thrilled to bring Whispering Angel to the next level through this exciting partnership while accelerating towards the Checkered Flag and crossing the Finishing Line.”
Emily Prazer, Chief Commercial Officer at Formula 1®, said: “Today is another special moment for our landmark partnership with LVMH as we welcome Whispering Angel to the Formula 1 family as the Official Rosé Partner. This perfect partnership brings together the pinnacle of motorsport with a brand known for its sophistication, elegance, and excellence and unites us on our joint mission to deliver fantastic experiences for our fans. This season we have already seen Whispering Angel integrate seamlessly into our exclusive hospitality areas, and together we will deliver moments that further define Formula 1 as the standard bearer for luxury in sport and entertainment.”
Building on its notable debut at the iconic Miami, Emilia-Romagna, Monaco and Barcelona circuits, Whispering Angel will continue to cement its presence as Formula 1®’s official Rosé partner at key races throughout the season, including Silverstone, Spa, Budapest, Zandvoort, Monza, Singapore, Austin, Mexico City, São what Paulo, and Las Vegas.
About Whispering Angel
Whispering Angel is the world’s leading rosé, crafted in the heart of Provence and born from the visionary ambition of Sacha Lichine, who acquired Château d’Esclans in 2006. Determined to elevate rosé to the level of serious, world-class wine, Lichine set a new benchmark for the category, redefining it with elegance, innovation, and a sense of modern luxury. The wine is produced from Grenache, Cinsault, and Rolle grapes sourced from top vineyards around the Esclans Valley. Whispering Angel is always harvested at night for optimal freshness and vinified in stainless steel to preserve its purity and precision. The result is a beautifully pale rosé with delicate red berry notes, subtle florals, and a dry, smooth finish. With a presence in over 100 countries, Whispering Angel has become a global symbol of refined, contemporary living, and a driving force behind the rise of the Rose Renaissance.
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
Have you discovered the incredible selection of PA Life’s Recommended Suppliers yet?
