The Eastside Rooms, Birmingham, has launched of a dedicated Agency Charter in response to a significant surge in business enquiries and confirmations. Over the last year, the venue has seen a significant 56% increase in agency enquiries and a 10% growth in confirmations, highlighting the strengthened partnership between The Eastside Rooms and its agency partners. […]

PA Life Club members had a pleasure of visiting Birmingham on April 25th and 26th to experience the hospitality at the city’s latest addition of fantastic event spaces. The FAM Trip to The Eastside Rooms and the overnight stay at the venue’s 4* Aloft Birmingham Eastside was one of the the highlights of our event […]

The newest conference centre in Birmingham, The Eastside Rooms, and the 4* Aloft Birmingham Eastside, which is adjacent to the venue, hosted PA Life Club members for an overnight trip. 18 club members travelled from London and the South East to put the best of Birmingham’s large venues to the test. Checking out venues, menus […]

The last two years can probably be characterised in similarly sweeping terms; 2021, The Great Return; 2022, The Great Demand. At the Eastside Rooms, 2023 could be defined as The Great Evolution. But it could also be seen as the acceleration of what we have termed Ethical Events, something we’ve seen from our event organisers […]

A new, state of the art conference and events venue is set to launch in Birmingham in spring 2020. The new centre, which will feature an on-site hotel, is being built as part of the ‘Eastside’ development of the city, alongside HS2, and will form part of the ‘knowledge quarter’ being created around the historic […]