PAs often act as the face of their business, attending meetings internally and externally. Dressing for success is essential, but colour plays an important role in how people perceive you, according to Helen Venables, Managing Director of House of Colour. Helen says: “What people say about your business and your brand is reinforced by your […]

A strong personal profile is a powerful element to have in your business armoury, but you have to know what tools and techniques will help you build it. So Vanessa Vallely from WeAreTheCity will be teaching attendees at the PA Life Training Day how to do exactly that. Vanessa is one of the UK’s most […]

Research shows that we make decisions about others within seconds of meeting them, so first impressions are paramount. Luckily, Positive Impact Coach Deborah Ogden will be on hand at the next PA Life Training Day to teach attendees how to create a strong personal brand. Deborah’s session, titled “First impressions, impact and influence”, will teach […]