Make a great impression at the PA Life Training Day

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Research shows that we make decisions about others within seconds of meeting them, so first impressions are paramount. Luckily, Positive Impact Coach Deborah Ogden will be on hand at the next PA Life Training Day to teach attendees how to create a strong personal brand.

Deborah’s session, titled “First impressions, impact and influence”, will teach PAs why personal branding is so crucial in the modern business world. She’ll outline the science of first impressions and explain how to build a strong, authentic brand to make the biggest impact.

In the second half of the session, Deborah will focus on the role of visual and vocal impact, body language, presence and consistency of message in making a good first impression.

Deborah OgdenDeborah (pictured, left) is a nationally respected speaker on personal branding and making an impact. Whether it’s building better relationships, winning more contracts, or pitching and presenting with confidence, Deborah’s expertise has delivered breakthrough results time after time for businesses and individuals across the UK.

With 20 years of extensive experience working on the PR and image of some high-profile names including Andrew (Freddie) Flintoff and Old Trafford Cricket Ground, the British Heart Foundation and Co-operative Insurance (CIS), she has first-hand knowledge of how powerful personal branding can be, both on a corporate and individual level.

Deborah is a regular commentator on BBC Radio and has featured in national publications including Essentials and Stylist magazine.

The next PA Life Training Day takes place on 22 June at the Grange Tower Bridge Hotel. Attendees can choose from a half-day programme for £175+VAT, or a full day for £295+VAT. There are also discounts available for PA Life Club members and groups of three or more. For more information or to register, visit

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    Molly Dyson

    Former Editor – PA Life

    All stories by: Molly Dyson