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SMM

WHITE PAPER: A fresh approach to Strategic Meetings Management

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Most businesses spend more than they realise on meetings, with just a small proportion going on direct costs such as venues, technology and equipment. The remaining, a whopping average of 85%, is eaten up by travel and other ancillaries. Todayโ€™s meeting planners have to define their eventsโ€™ objectives more clearly so investment can be focussed on achieving those […]