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    WHITE PAPER: A fresh approach to Strategic Meetings Management

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    Most businesses spend more than they realise on meetings, with just a small proportion going on direct costs such as venues, technology and equipment. The remaining, a whopping average of 85%, is eaten up by travel and other ancillaries.

    Today’s meeting planners have to define their events’ objectives more clearly so investment can be focussed on achieving those goals. As a result, many organisations have adopted Strategic Meetings Management (SMM) programmes.​

    In Capita Travel and Events’ latest white paper, Meet in the Middle, they explore how a different approach to SMM can bring more value to organisations.

    Click here to download and read the report in full.

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    AUTHOR

    Stuart O'Brien

    All stories by: Stuart O'Brien