Unique Venues Birmingham (UVB) hosts first PA Forum Learning and Development Conference

150 delegates attended the event, bringing together the PAs for a day dedicated to their position within organisation.

The first PA Forum Learning and Development Conference took place earlier this month to great success, with sessions covering the topic of ‘The ever-changing role of the PA’.

The full day conference programme introduced a wealth of keynote speakers including Lara Morgan, Scentered; Mandy Hickson, Motivational Speaker and an expert panel from five leading organisations; Matthew Hammond, Midlands Regional Chairman PwC; Jayne Forgham, PA to Midlands Regional Chairman PwC; Elizabeth Wakeling, National Chairman International Management Assistants UK; Andrew Jardine, General Manager The Institute of Administrative Management and Lucy Brazier CEO of Marcham Publishing.

These were complemented by a selection of learning and educational workshops presented by industry experts offering key advice and guidance to the delegates. 150 delegates attended the event, bringing together the PAs for a day dedicated to their position within organisations.

Birmingham-based catering company Amadeus worked with UVB to deliver the catering for the event.

Georgia Wedderkop, Senior Sales Executive, said: “Amadeus were delighted when the PA forum approached us to support their Learning and Development Conference. It was a fantastic opportunity to work with one of our amazing venues, UVB, and to showcase our catering. Our main aim at this event was to ensure all delegates were provided with a delicious lunch, whilst having the opportunity to engage in interesting conversations with them. We hope to touch base again with those who attended and will continue to support the PA Forum at future events.”

Daniel Skermer, who helped launch the PA Forum back in November 2016, said: “Unique Venues Birmingham was the perfect venue for our inaugural event, the feedback we have had has been outstanding, the organising committee were so impressed by the service we have received from start to finish and we can’t wait to come back.”

The PA Forum, now in its third year, has held over 27 events, networking PAs in the Birmingham and surrounding Midlands area.