The rise of virtual and hybrid events

By SevenEvents

With the Covid-19 pandemic putting the breaks on all large-scale live events back in March 2020, the industry needed to quickly pivot to virtual events. While this change in direction was born of pure necessity, it has consequently accelerated the technology of digital event services at lighting speed, making virtual now a very successful tool for event planners. Virtual events, alongside live, will be here to stay for the long haul now, with a hybrid approach offering the best of both worlds.

What is hybrid? The definition of a hybrid event is one that integrates live event attendees with a virtual offering. This could be an international product launch, filmed with a studio audience, a regional training day with both virtual and in person attendees, or even a global conference with a live audience from the host country and international attendees joining online. 

What are the benefits?

• Higher engagement
• Richer content
• Limitless capacity
• Greener events
• Better ROI

What to consider? Planning for a hybrid event is different to both live and purely virtual. You need to consider the journey for both types of attendees and how the content will be translated from live to virtual and how to ensure engagement across both audiences.

This is where SevenEvents come in. We have all key services in house with a robust digital offering, including our own virtual platform HubSeven, webcam streaming service and professional studio and onsite event production and broadcast solutions to help you produce your hybrid events.

• Live
• Virtual
• Hybrid

SevenEvents are always here and happy to help. Get in touch with our friendly team today to start planning your events.