Research conducted by Loughborough University and imago has revealed that those attending meetings and the meetings organisers of the future gain more from being face-to-face with their peers over other methods of communications.
The results of the research conducted in conjunction with The Right Solution show 96.9% of delegates favoured face-to-face communication. In particular, they preferred face-to-face meetings of fewer than 10 participants. Students said they gained more value from their learning experience by being face-to-face in the form of tutorials (81.4%) compared to working online or independently.
Students, delegates and organisers all agreed that a face-to-face meeting had more value compared to conference calls, emails and other form of communication.
The research identified 31 positive aspects of face-to-face communication, including:
• Fresh ways of thinking
• Team unity
• Investment in employees
• Engagement
• Enjoyment
The final research paper is available to download for free from go.welcometoimago.com/meet-the-future
