Principal Hayley Group takes centre stage with launch of new Showtime Rewards programme

Principal Hayley Group, a leading hotel and conference centre provider, has launched its UK conference, training and events loyalty programme, Showtime Rewards, uniting its three hotel groups – PH Hotels, De Vere Venues and Four Pillars Hotels – under one rewards platform, providing enhanced benefits and greater rewards for both agents and corporate meetings and events bookers.

The new Showtime Rewards programme offers members access to more than 45 locations across the UK, including London, Manchester, Birmingham, Leeds, Glasgow and Edinburgh, and clients have the opportunity to earn and redeem points even quicker across the group, with further incentives from new partners including Apple.

Under the new amalgamated scheme, event bookers can earn one point for every £1 they spend across the group, with no minimum event value and with each £1,000 equating to £10 of rewards, which can be redeemed against gifts, experiences and shopping vouchers. In addition, under the new scheme planners will receive free cinema tickets for every meeting and event enquiry across all three brands.

Ian Conder, Group Sales Director for De Vere Venues, PH Hotels and Four Pillars comments, “We are delighted to have amalgamated three successful programmes into one all-new invigorated and greatly-enhanced reward scheme that will deliver exceptional value to our clients and exciting new rewards they’ll love. The launch of Showtime Rewards across the three brands in one new streamlined loyalty system recognises the value we place in our customers first and foremost and the added value we bring as a group.”

Clients that are currently members of the individual group loyalty schemes – PH Festival from PH Hotels, Agents Lounge from Four Pillars Hotels and Showtime from De Vere Venues – will be automatically transferred to the new Showtime Rewards platform under the new programme, which went live on 1 April.

For more information, visit Showtime-Rewards.co.uk.