The nation’s hardest working women revealed

Women in full and part-time work in London, Scotland and the North West are on average working the most hours in the UK, while female millennials are the hardest workers. This is according to new analysis by blow LTD, the leading online fast beauty provider.

blow LTD’s analysis follows the news that the number of women in employment hit a record 14.6 million at the end of 2015, with nearly 1 million (975,000) more women in work than five years ago.

Women in work in London complete on average 1,631 hours a year (75 hours or 10 typical working days more than the rest of the UK’s female workforce), while for Scottish female workers the figure is 1,626 (70 more than the rest of the UK). Working women in the North West were the third hardest workers with 1,570 hours a year, representing 14 hours more than the rest of the UK.

The research also highlights those working women aged 22–29 (the ‘millennial’ generation) are on average working 1,692 hours a year (136 hours or roughly 18 typical working days more than the rest of the female workforce). Women in work aged 30–39 complete on average 1,631 hours a year (75 hours or 10 typical working days more than others). Those women in work aged between 40 and 49 clock in an average 1,515 hours a year – 42 hours or roughly six days a year less than the average UK working woman.

blow LTD has identified a growing emergence of time-poor working women. The firm wants to reinvent the high street beauty sector with an app specifically designed to suit today’s consumers with beauty services, including blow dries, make-up and manicures and pedicures delivered to homes, hotels, or events. Launched by vastly experienced co-founders Dharmash Mistry and Fiona McIntosh in 2013, blow LTD is the number one marketplace bespoke app for consumers and professional stylists, make-up artists and nail technicians to set availability, book appointments and accept jobs.

blow LTD recently announced that it is partnering with Seedrs, the UK’s number one equity crowdfunding platform; it will open a crowdfunding round exclusively to its customers and Seedrs investors. The money raised will be used to grow blow LTD’s offering and start the brand’s roll out beyond London.

Fiona McIntosh, co-founder of blow LTD, comments: “Our research highlights the levels of time poverty faced by working women across the UK. There are more working women than ever before and those women – whether Millennials or working mums – are putting in significant hours. With increasing pressures at work comes a greater burden in our social media mad world to look well groomed.

Caroline Nokes, MP for the All Parliamentary Group on Body Image and Parliamentary Private Secretary at the Department for Transport, says: “blow LTD’s research has identified a growing trend amongst working women in the UK. As the number of women in work reaches record highs, it’s important that as a country we recognise the increasingly limited amount of spare time that women now have. I have experienced the pressures of allotting time for both my professional and personal life and I welcome companies that are tailoring services to help alleviate these pressures.

The table below breaks down average working hours for various parts of the UK:

Source: blow LTD analysis (April 2016)

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