Planning an event outside London shouldn’t mean adding complexity to your day. You need quick travel, good value, and venues that deliver something memorable for delegates. That’s the advantage of the South East: diverse locations, excellent connectivity, and built in experiences that spark conversation long after the event wraps up. Here are six practical, easy […]
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Six easy-to-book corporate experiences just beyond London
How live streaming is redefining events – and why hybrid is here to stay
Over the last few years, the way we design and deliver events has changed fundamentally. What was once a “nice to have” has now become an expectation: audiences want flexibility, accessibility, and the ability to engage whether they are in the room or joining remotely. Live streaming at events, and hybrid formats, are no longer […]
Events evolution: Looking back 25 years and what to expect next
The grand central London landmark building of Somerset House marks its 25th anniversary as an events venue this year. Their latest insights paper, ‘An Eventful 25 years’, is a sector-focused review of events evolution over the last quarter century and how it looks set to transform in the decades ahead… Launched as part of Somerset […]
Beyond SEO: Why every EA needs to understand GEO for brand reputation
When someone searches for your brand or CEO’s name online, do you know what appears first? You may already have an idea of what comes up in Google, but have you wondered what appears when they ask tools like ChatGPT, Gemini or Perplexity, when they’re trying to find out about your company’s leadership, structure, or […]
The Ritz-Carlton, Berlin
Our five-star luxury corporate stay at The Ritz-Carlton Berlin started at the airport, where The Ritz-Carlton’s smart driver met us to take us in chauffeur-driven comfort to the hotel, located in Potsdamer Platz, in the centre of the city. You can read the full Meet in Europe feature in the PA Life Spring 2026 digital […]
Meet in Europe: Why going continental still delivers
As organisations continue to rethink how and where they bring people together, Europe remains a powerful draw for corporate conferences and meetings. For more insights and industry updates, check out the Meet in Europe feature in the new PA Life Spring 2026 Issue… For British-based and international businesses alike, hosting events on the continent offers […]
PA Life at The PA Show Spring: A meeting place for the modern executive support profession
The PA Show Spring brings together thousands of business support professionals from across sectors and career stages. It is a space designed not only to inform, but to energise — combining education, peer connection and access to trusted suppliers who understand the realities of modern executive support. The show continues to evolve alongside the roles […]
PA Life Partner Offers of the month
Have you discovered PA Life Partner Offers from our trusted supplier partners? Here’s a selection of our offers of the month. Take a look these great savings and introducturoy offers to their services, but do hurry as some will expire in February and March!… ⭐ More offers are available to PA Life Club members on […]
Meet us at The PA Show Spring 2026 – Step out of the City and into the Forest
As 2026 planning begins to take shape and diaries quickly fill, we know many PAs and EAs are under increasing pressure to find venues that deliver more than just four walls. Events are being asked to work harder than ever – driving objectives, strengthening culture and genuinely engaging teams. That’s exactly why we’d love you […]
UK faces growing threat from AI and deepfake scams
With AI and deepfake scams on the rise, UK mobile users are being warned about a growing threat. We are urged to be aware of voice-cloning fraud, where scammers use artificial intelligence to mimic the voices of loved ones… New data from Uswitch highlights just how widespread nuisance and scam calls remain across the UK, […]
Five ways Olympia is redefining the future of conferences and corporate events
For more than a century, Olympia has stood at the centre of London’s event landscape. Now, a major £1.3bn transformation is elevating it into a fully integrated destination that brings hospitality, entertainment and business together in one powerful ecosystem. At the heart of this reimagination is a brand-new, state-of-the-art International Convention Centre. Designed for modern […]
Team-building with purpose
Madison Ayache, Vice President of CTW Events, a Clean the World Global brand, explores how team-building with purpose can be achieved with volunteering. Benefits are measurable in stronger workplace culture with positive impact for employees, organisations and communities… When you think of team building, what comes to mind? When I ask this question, the most […]
What EAs & PAs want from business travel support
Business travel remains a vital part of how organisations build relationships, drive growth and collaborate globally. But behind every seamless trip is an EA or PA juggling rising costs, complex itineraries, last-minute changes and increasing expectations from stakeholders. What EAs & PAs want from business travel support is their own designated travel expert… On top […]
See you at Confex where PAs and EAs are transforming the future of event planning
Event planning has evolved dramatically in recent years, driven by technological advancements and a focus on sustainability. From sourcing venues to managing stakeholder relationships, assistants are becoming indispensable in an industry that demands agility, innovation, and a focus on outcomes. PAs and EAs are transforming the future of event planning – find out how at […]
Why a promotion without a pay rise can cost you more than you realise
If you’re aiming for a pay rise before the end of this quarter, securing a promotion is one of the most effective routes. Promotions showcases your growth, reinforces your value, and positions you well to negotiate better compensation. But be aware of a promotion without a pay rise as that can cost you… What happens […]
Women in Events Retreat delivers winter sanctuary at historic De Vere Horsley Estate
The Winter Retreat for Women in Events concluded this weekend at the stunning De Vere Horsley Estate in Surrey. The 1.5 day wellness experience marked another success for co-founders Gabby Austen Browne and Lucy Eden. The retreat series continues to address critical wellbeing needs within the events industry… Following the success of their inaugural Autumn […]
ICC Wales joins IAPCO to strengthen international connections
ICC Wales has its aim pointing at international markets and strategic connections beyond the UK. The recent news that ICC Wales joins IAPCO – the International Association of Professional Congress Organisers – marks an important step in the venue’s continued commitment to excellence and collaboration within the global meetings and events industry. The partnership represents […]
Safety at Winter Olympics Milano‑Cortina 2026
With the 2026 Milano‑Cortina Winter Olympics (6-22 February) just around the corner, organisations are preparing to travel across Northern Italy for what promises to be a high-profile international event… As with any large-scale global sporting event, the Games will bring increased travel volumes, crowded venues and heightened security measures. The overall security environment is best […]

















