EAs and PAs are likely to be representing their executive and organisation at events, even when attending PA network gatherings just as PA Life Club Fam Trips, Mixers and showcases. You may therefore not think that you should have your own elevator pitch ready when you are meeting clients, guests and suppliers. But you absolutely should…
The best assistants don’t just do exceptional work; they can also articulate their impact. An elevator pitch helps EAs advocate for the profession, strengthen their professional brand, and ensure others understand the strategic value they bring to an organisation.
Establish credibility from the first greeting
Whether you’re at an industry event, a client meeting, a conference, or a networking reception, you’re frequently one of the first people others meet. A concise explanation of who you are and the value you bring helps establish credibility immediately.
The EA role is often misunderstood and many people still have an outdated view of executive support. A strong elevator pitch allows EAs to move the conversation beyond diary management and travel bookings to highlight strategic contributions. Emphasising your role in stakeholder management, project coordination, event delivery, communications, and business operations is a great way to summarise the scope of your role in your elevator pitch.
Networking opportunities can appear unexpectedly – be prepared
For assistants attending events, trade shows, FAM trips, roundtables, or industry forums, having a prepared introduction helps build confidence and creates stronger professional connections. Elevator pitches are designed to spark meaningful conversations and leave a memorable first impression.
It strengthens your personal brand to be clearly articulate and letting your expertise stand out. It demonstrates confidence, professionalism, and strategic thinking.
How long should an elevator pitch be?
Keep it short enough to hold the attention of who you are talking to. It’s good to have a longer and shorter version well memorised.
- 20-30 seconds for networking events or brief introductions
- 45-60 seconds for interviews, industry events, or when someone shows genuine interest
A simple formula is:
- Who you are
- Who or what you support
- The impact you make
The best test? If the listener asks a follow-up question, you’ve nailed it. An elevator pitch should start a conversation, not tell your entire career story.
Elevator pitches are essential for career development
Elevator pitches are valuable during interviews, internal meetings, mentoring conversations, and when pursuing promotions. They help EAs communicate not just what they do, but the business impact they create.
For example:
“I’m an Executive Assistant supporting senior leaders in the events and media sector. I specialise in keeping complex projects, stakeholders, and business priorities moving smoothly, allowing executives to focus on strategic decision-making and growth.”
Or for a senior EA:
“I work as a strategic Executive Assistant and business partner, helping leadership teams manage operations, communications, and key projects. My role is to create the structure and momentum that enables leaders to perform at their best.”
When you want to seek expert guidance and coaching for your professional development as an EA
The trainers features are Lucy Brazier, Executive Support; Emily Partridge, eavolve and Lindsay Taylor, Your Excellency Limited.
