How to create festive cheer to last the year

Nigel Arnett, ‘The Butler Service’ Concierge Manager at Cartwright & Butler, offers some advice on corporate gifting…

With Christmas just around the corner, companies of all sizes are beginning to consider their plans for the season. With 95 per cent of businesses choosing to invest in corporate gifting, it’s without doubt a vital part of relationship building, enhancing not only a company’s connections with clients, but also with their staff.  

Selecting gifts can be taxing, but getting it right doesn’t need to be as hard as you think. 

Opt for quality over quantity 

Our research shows that quality is the most important factor when it comes to gifts, followed closely by price and personalisation. 

When it comes to showing gratitude to your workforce or to clients, it’s important to strike the right balance. For example, while workers enjoy a luxurious gift, there is a fine line between a thank you present, and what could be seen as an empty financial gesture. 

The all-year-round gifting budget

Companies are advised to allocate a corporate gifting budget that doesn’t just include a pot for Christmas.. According to our research, during the festive period businesses spend less on staff gifts compared to client gifts. 57 per cent of companies spend up to £150 on a client gift, while 43 per cent spend under £50 per member of staff.  

Impress with personalisation

Latest stats show 95 per cent of staff are impressed when a gift is personalised. And personalisation doesn’t have to cost too much time, effort, or budget. Many corporate gifting companies can leave a space within cards or gift tags for individual line managers to add their own note, which will help to give the gift a personal touch.

Food for thought

When looking for a gift that sits within your budget, has a touch of luxury, and allows room for personalisation – food and beverage products are an ideal choice. Our research shows that food and drink gift hampers were the most sought after gift, with almost half (49 per cent) of workers hoping to receive food and drink items. 

Image by Harry Strauss from Pixabay