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The Meetings Show

Meetings In The New Work Era: Why Tech Could Make The Difference Between Failure Or Success

A new report has revealed that post pandemic, almost 95% of meeting rooms within organisations are inadequately equipped with the technology needed to conduct productive and engaging meetings.

As the Work From Home situation continues following advice from Government and health officials, keeping employees engaged, productive and connected is essential for future business gains.

The research, ‘7 Steps to Improve Virtual Meetings in the New Era of Work’, has been carried out by analysts Frost & Sullivan and augmented by audio manufacturer Shure’s own ‘Future of Conferencing’ survey. And it has found that there is a need for IT and business leaders to consider future-proofing organisations, with technologies being replaced due to various factors within individual businesses. These businesses have highlighted key areas of concern, including quality and reliability issues, security concerns, limited interoperability with third party solutions and lack of the latest features and capabilities.

The study also found that over three quarters (83 per cent) of business professionals depend on technology to conduct productive, successful meetings and collaborate with colleagues.

However, a whopping 87 per cent of those professionals were left feeling frustrated and stressed due to technology failures in meeting rooms.

Expected proliferation of distributed work is among the top factors causing organisations to re-think their meeting rooms, with 82 per cent of managers expecting flexible work from home polices post-pandemic.

“Once offices reopen, health and well-being regulations will require employees to have minimal contact with shared surfaces. Therefore, there will be a great demand for touch-less conferencing,” explained Robert Arnold, Principal Analyst, Connected Work, Frost & Sullivan.

“As enterprises build a robust conferencing ecosystem, the adoption of AV technologies that aid simple deployment, intuitive operation, and seamless compatibility with leading collaboration platforms will experience significant growth.”

Jim Schanz, Vice President, Global Integrated Systems Sales at Shure, added: “To optimise audio performance in rooms connected to any conferencing service as well as to streamline room audio management, organisations must emphasise standardisation of certified audio devices.

“As no meeting can be effective without quality audio, investing in a scalable infrastructure can position businesses of any size for greater success as they battle evolving market factors.”

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