PAs often act as the face of their business, attending meetings internally and externally. Dressing for success is essential, but colour plays an important role in how people perceive you, according to Helen Venables, Managing Director of House of Colour.
Helen says: โWhat people say about your business and your brand is reinforced by your interactions with others and so being memorable, conveying the right messages about ourselves, but also differentiating ourselves is increasingly important.
โYour brand exists through the people who deliver it. Enabling personalities to shine through whilst being congruent with your product, brand, or service is key and that is why personal styling and wearing colours that allow you to look your best is a vital part of your businessโs image and brand.โ
So how does it work? House of Colour personal stylists use a selection of drapes to test which colours suits each client. Colours are compared with the pigments that sit underneath a clientโs skin to determine which colours of clothing and accessories lift the face, and which ones are more unflattering.
Styling is also a key part of the process to find shapes that flatter, not hide. And donโt be fooled into thinking this is just for the ladies.
Helen continues: โYou will be amazed about how the right coloured shirt, jacket, or tie can change the look of our male clients. But with either sex you will see the difference instantly. That moment when a colour lights up a face is often an absolute light bulb moment that changes our clients and enables them to be far more visible in their workplace for all the right reasons.โ
In fact, Helen and her team believe wearing the right colours and style determines how your day will progress from the moment you get dressed in the morning, as the right clothes not only make you more visible but empowers, sets the right tone and enables personal growth.
House of Colour Marketing Director Brian Coyle is himself a stylist and had a very successful corporate career, which started as a graduate at BT; but he was ambitious and wanted to get promoted. It was suggested to him that he was styled by House of Colour, which he was delighted to try because he loved clothes. His subsequent change in style meant there were more compliments, conversations, confidence and inclusivity in his work life. Much greater visibility to senior management followed, which lead to two promotions in three years.
Brian comments: โColour is key to every part of our lives and we see every day how what you wear can affects how you feel and how you are perceived. The right colours make us feel positive about ourselves and make us visible, whilst the wrong ones can make us look drained and unapproachable and can alter our moods negatively. Through what we wear we can influence how we feel and how others feel about us.โ
โHouse of Colour in Businessโ sessions take place all over the country โ from individual to small focused sessions, or interactive workshops through to entertaining keynote events. All sessions are enlightening and friendly and are run by the most thoroughly trained, highly qualified personal stylists in the country.
