2 out of 3 business travellers trust email over social media for important travel updates

It has come to light that UK business travellers don’t want to hear about travel updates such as disruption on social media, with two out of three saying they’d rather receive an email, new research from Egencia, the business travel arm of Expedia, has shown.

The results show that although business travellers worldwide like to share travel tips over LinkedIn and Twitter, they trust email more for travel disruption updates. The survey of more than 6000 business travellers globally showed that 66% would prefer to hear directly from their travel provider via email about a service disruption than hear about it over social media.

But the research showed that when it comes to sharing travel tips, more than half of UK business travellers (58%) prefer to use social media to share recommendations with colleagues.

Lodging tips (91%) and ground transportation (84%) were ranked as the most important, followed by restaurant recommendations (82%) and then airlines (77%).

With the launch of the new Egencia app for Apple Watch and Android Wear, business travellers can now simply tap their smartwatch to get real-time travel updates and contact a travel consultant directly.