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65% of employers believe employee benefits strengthen their brand

Employers think employee benefits boost their brand

Recent research by Busy Bees Benefits has highlighted that 65% of employers believe offering additional employee benefits can strengthen their brand and help with staff retention. It also showed that employees are concerned about their future health care needs.

As part of its on-going dialogue with employers and employees, Busy Bee Benefits set out to gain further insight into the challenges faced by employers while also taking into consideration the needs of employees within the workplace and what part employee benefits can play in this. The findings showed:

  • 65% of employers believe the provision of employee benefits help their business to be seen as a good company to work for. In addition, the provision of benefits helps to retain and attract new staff to their brand.
  • 75% of employers said they already provide additional benefits to all staff.
  • 54% of employers said they have helped fund benefits within the workplace through payroll deductions, either as a salary sacrifice or a voluntary purchase.

Busy Bees Benefits also looked at the link between people’s private spending on health and wellbeing protection and what they have access to within the workplace. The findings revealed:

  • 69% of employees surveyed said they were worried about their long-term health and are concerned about what support will be available to them in the future from the state due to increases in the working age and the ever-increasing demands on the national health.
  • The main diseases and illnesses that caused the main areas of concern are cancer, heart attack and stroke. However, respondents were also concerned about dementia and Alzheimer’s.

The message from the research is clear – employees want simple and effective products that will support them at a time of need. They also want access to products that give them tangible benefits. Inertia plays a large part in people not purchasing employee benefits, with 61% of those interviewed just not having got round to it. There is therefore a huge role for employers and their suppliers such as Busy Bees Benefits to better engage with staff by providing practical support that will raise awareness of products and simultaneously explain how they work.

Wojciech Dochan, Managing Director of Busy Bees Benefits said: “A clear message emerges from this research. With state support under pressure, employees across the UK want cost-effective support and access to protection that will plug the gaps in both public and private healthcare and provide extra financial wellbeing support at a time when they may be unable to work.

“At Busy Bees Benefits, we believe our flexible approach to providing benefits puts us in a strong position to support employers and their staff. Our focus to date has been to help employers deliver a wide range of cost effective salary sacrifice solutions. We welcome dialogue with liked-minded employers who want to take this opportunity.”