In a year that will see the club return to Premier League Football, the addition not only adds to the group’s South-East options, but marks yet another elite football brand for event organisers to choose from.
Lime Venue Portfolio has seen a continued increase in interest from event organisers, within sporting and stadia venues. The natural makeup of the facilities means organisers have access to large amounts of parking, ideal for those delegates not wishing to travel on public transport, while offering large spaces, in different areas of the stadiums, and allowing events to take place with discreet social distancing.
Organisers are also increasingly keen on aligning their events with local areas, as well as offering regional options for roadshow style meetings. This will be another key factor for venues like Watford, with the club itself also enjoying patronage from some of the biggest names in both football and music; organisers will be able to choose space in the Graham Taylor Stand, as well as the Sir Elton John Suite.
As well as the recognised names, the venue also has space including The View, The Gallery and a Media Suite, ideal for screenings and hybrid events. LVP is the conferencing and events partner of Levy UK, who will implement a new catering vision for both match day and conference and events within the stadium.
Paul O’Brien, Commercial Director, Watford Football Club said: “We’re looking forward to being part of the Lime Venue Portfolio, offering customers our state-of-the-art facility that can match any London venues! We believe we have the right proposition for event organisers that want a taste of London, but in a venue that has the right location as well as space, access and parking. With pitch views and a capacity of up to 250 delegates our function rooms are perfect for conferences, meetings, training days and private functions.”
Jo Austin, Sales Director, Lime Venue Portfolio added: “We’ve been really buoyed by the appetite for our stadium venues since lockdown easing begun. They work incredibly well for reassuring delegates, something we’re really keen to do; they have big wide spaces, lots of rooms so groups can be separated; and they are easy to get to by car. They also locate a meeting in the heart of a community, again, something that businesses are really keen to do as they get back in touch with their customers and stakeholders.”
Watford FC will join other leading stadiums already within the Lime Venue Portfolio, including Sheffield United’s home, Bramall Lane; Villa Park, home of Aston Villa; Cardiff City Stadium; Twickenham; the Kia Oval and Edgbaston, all homes to elite level football, rugby and cricket respectively.