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    EVENT PREVIEW: Business Travel Show – Your journey starts here

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    Business Travel Show was launched in 1994 and brings together thousands of travel buyers and bookers across two days at Olympia London. It provides them with the knowledge and contacts to help create and develop successful travel programmes. Here’s what’s in store…

    Business Travel Show 2020 is shining a spotlight on conscious travel, with a new wellness activation and conference content focused around traveller health, as well as ethically and socially responsible travel sourcing and management. 

    2020 show features include: 

    • NEW LAUNCH: The Wellness Retreat 

    The Wellness Retreat will be a haven of serenity on the show floor where visitors can take time out and relax while getting hands on with innovative wellness products and services designed to help them to look after their travellers better. 

    • NEW LAUNCH: The Business Travel Innovation Face-off

    Kick-starting both days of the show – eight disruptors will present to a select audience of 150 buyers. After seven minutes of uninterrupted airtime, they each face a four-minute Q&A from the judges, and then the mics are handed over to the audience for a no holds barred grilling. Two winners will be announced – one selected by the judges and one by buyers – at the show on Thursday 27 February.

    • Launchpad and Start-Up Pavilion 

    The Business Travel Launchpad celebrates its fifth anniversary and welcomes 10 new business travel and meetings start-ups, hoping to follow in the footsteps of industry success stories Taptrip and Troop Travel.  

    • Future Forum 

    The Future Forum theatre returns bigger and better for the 2020 Business Travel Show, providing the backdrop to the show’s keynotes and supplier sessions focusing on the future of corporate travel, plus first day networking drinks sponsored by Sabre.

    Europe’s top business travel conference 

    The Business Travel Show hosts Europe’s largest conference programme and features over 80 sessions for everyone, from those starting their careers to the most experienced travel buyers. 


    Mingle with 9,000 peers from across Europe and beyond. From peer-to-peer and supplier networking sessions, to informal social events, buyers will build new relationships at the show and be given a chance to share knowledge and best practice. 

    Hosted Buyer Programme

    In 2019, 425 hosted buyers from all over Europe attended the show. Hosted buyers enjoy a three-day conference programme, personal online diary system, up to two nights’ complimentary accommodation and an invitation to the buyer-only masterclass sessions. Apply at businesstravelshow.com/register 

    Specialist Areas 

    The International Hotel Village returns this year and includes leading global and local hotel providers. Elsewhere, the Airline Pavilion hosts a comprehensive line up of global airlines while the BTA Pavilion brings many of its members to the Business Travel Show, including TMCs, airlines, car rental suppliers and travel and expense management suppliers. 

    Two Shows In One

    A visitor pass includes access to Travel Technology Europe, Europe’s largest event dedicated to providing innovative and integral technology solutions to buyers in the travel industry. 

    To register visit https://www.businesstravelshow.com.

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    Stuart O'Brien

    All stories by: Stuart O'Brien