Global air booking propels to new altitudes

  • 0

With custom mobile technology, Egencia is the first TMC to build worldwide, personalised mobile air booking experience for business travellers.

 

Egencia® has just announced the global availability of mobile features that allow its travellers to now shop and book air travel with Egencia® TripNavigator. This makes Egencia the first business travel company to build its own mobile app with global air booking capability and unique personalisation features for a faster, more relevant experience.

Egencia travellers can now complete flight bookings in a single business travel app that is consistent across all countries and displays both individual and company preferences.

This latest development rounds off a series of innovations designed to respond to modern demands for fast, easy travel booking on the go.

A recent study by Criteo, a leading digital marketing firm, shows that the share of mobile bookings almost doubled between Q2 2014 and Q2 2015, increasing from 12 to 23 per cent worldwide.

Daniel Beccari, Travel Product Manager, Criteo adds “As the demand for mobile booking grows, so will the need for a personalised experience. I would encourage all travel providers to invest in mobile and focus on building tailored user experiences.”

Expedia® research shows that travellers search an average of 48 times to find the right flight. For frequent travellers, this can add up to a significant amount of time lost in travel planning. To counter this, and meet consumer expectations for increasingly personalised digital experiences, Egencia leverages integrated technology across channels to create a faster search process.

By putting travellers at the heart of business travel, and continuously supporting them with solutions that are more engaging and effective will ensure the everyday business traveller will be more connected than ever.

Previously available in North America, air booking is also available through in Western Europe, the Nordics, and Asia Pacific.

 

  • The Meetings Show
    Business Travel Show
  • mm
    AUTHOR

    Amelia Walker

    Editor – PA Life

    All stories by: Amelia Walker