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International Confex builds on deal with Venu-IQ

International Confex has once again joined forces with Venu-IQ for next year’s annual show, which takes place in London’s Olympia.

As the partnership enters its third year, the company will provide event management analytics, supporting the organisers with real time crowd management data and assisting them in encouraging footfall across the show.

“This is a really important partnership for us, and allows us to continue to improve the experience for everyone involved with the show,” said Liz Agostini, event director of International Confex.

“Our visitors get to choose the agenda they want for their two days, but they do rely on us to make sure the flow of the show allows them to see as much as possible. This software helps us achieve this.”

Venu-IQ’s technology works by using beacons to track audience traffic and flow across exhibitions.

To make the most of the software, Confex will be linking it to its existing registration partnership with Live Buzz to gain data to help improve the visitors experience and the value to exhibitors.

Olive Rowe, director of Venu-IQ, added: “We’re delighted to be working with one of the UK industry’s key events for the third year running.

“The organisers have been incredibly enthusiastic about getting the right data in, to evolve the show so it adds value to the visitor experience and the exhibitor investment. We’re working really closely with them and Live Buzz to make this happen.”

International Confex will take place from February 28th to March 1st.