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      Join the Elite club at IBTM World

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      Here’s another reason to consider heading to Barcelona in November: you’ll have the opportunity to take part in an Elite Corporate Programme. PA Life reports…

      IBTM World has announced the introduction of its Elite Corporate Programme, which takes place on November 20th, the second day of IBTM World, in Barcelona.

      Created in association with American Express Meeting & Events, a division of American Express Global Business Travel, supported by the Event Marketing Association and sponsored by London & Partners, the Elite Corporate Programme includes four sessions addressing some of the key challenges facing senior corporate event organisers. 

      The programme is an opportunity to learn, network and share best practices in an intimate environment and finishes with an exclusive behind-the-scenes tour of Barcelona and an exciting social dining experience.

      Sessions include:

      ‘An In-Depth Look at the Event Experience: What Marketing Owners Want’ presented by Tracey Boreham, Account Management Lead, Global Client Group, EMEA, American Express Meetings & Events

      ‘Focus on the Why: How Branding Principles Can Guide Your Event Design’ presented by Mikael Ek, Commercial Lead, Global Client Group, EMEA, American Express Meetings & Events

      A thought-provoking case study on engagement and experience led by Laura Garcia, Senior Manager of Marketing at Adobe and Brooke Davis, Global Travel and Events Manager at lululemon.

      There will also be a peer-to-peer roundtable discussion on overcoming event challenges, with the Event Marketing Association.

      David Thompson, IBTM World Event Director, said: “We know from speaking to our senior buyers that tailored experiences are extremely important for them. Our new Elite Corporate Programme is all about providing these event planners with a unique environment in which to learn and share ideas and challenges.”

      Senior event planners from a FTSE 500 or equivalent company can apply to be on the programme by registering their interest to be a Hosted Buyer. As well as having the opportunity to meet potential suppliers and network with peers, corporate meetings planners can benefit from IBTM’s networking events and full Knowledge Programme. 


      When: 19-21 November 2019

      Where: Fira Barcelona Gran Via, Barcelona, Spain

      Why Attend: IBTM World is the leading global event for the meetings, incentives, conferences and events industry, taking place annually in Barcelona. IBTM World brings together the global meetings industry, with everyone having one common purpose – to meet the right people who can create better business results for their organisation. Build face to face connections with the right people, gain key industry insight and of course, engage in unrivalled networking opportunities over the three days.

      How To Register: Visit www.ibtmworld.com

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      Stuart O'Brien

      All stories by: Stuart O'Brien