Keith Prowse and Jaeger launch summer style guide

If you are lucky enough to be attending some of Britain’s top sporting events this summer, the news that Keith Prowse is teaming up with legendary fashion brand Jaeger will be music to your ears. The combination of Prowse’s 30 years of corporate hospitality experience with the luxury British fashion house promises to deliver the perfect looks for occasions such as Wimbledon (24 June -7 July), the Henley Royal Regatta (3-7 July) and cricket events at Lord’s, Oval, Edgbaston and Ageas (May to September).

Using items from the label’s 2013 spring and summer collection, Jaeger encourages women to pair a bold striped skirt with a delicately feminine Anglaise blouse for Wimbledon and an elegant colourful dress with striking accessories for Henley. For the Jaeger man, the reworking of the classic linen suit and silk pocket square is perfectly suited for Wimbledon and luxe tailored pieces with a nautical influence for the Royal Regatta.

Interestingly, this is not a first-time collaboration; Keith Prowse has been partnering with Jaeger since 2011 and hosted the initial Style Guide launch in October 2012 with a catwalk show and shopping event. The success of their relationship has led Jaeger to provide the Fawley Meadows hostesses with their uniform for the Henley Royal Regatta.