Kick off at the Special One – Conference & events take centre stage at Tottenham Hotspur Stadium

Tottenham Hotspur opened the doors of its 62,000 seater stadium to the events industry this week to showcase what can only be described as an impressive array of event spaces and corporate entertainment facilities. Here’s PA Life’s match report…

The event, tag-lined as Experience the Extraordinary, gave the industry a chance to see the venue and its multi-level events and entertainment offering up close.

The stadium, estimated to have cost around £850m to build, opened in April this year after a series of delays to what was one of the most ambitious construction projects ever undertaken by Premier League football club.

PA Life joined a tour of the stadium’s impressive, fresh out of the box, facilities, including its enormous NFL changing rooms, built to accommodate the hosting of a number of American Football games every year, in addition to a full season of football.

The stadium has upped the ante in terms of the fan experience, which also bleeds into the corporate offering, with a cashless environment that includes the Beavertown micro-brewery, featuring a super-fast bottom-up, beer delivery system, Europe’s longest bar in the Goalline bar and numerous food options in its expansive Marketplace area.

Tottenham Hotspur Stadium Venue Director Andy O’Sullivan told PA Life the club wants the stadium to be constantly in use and has ambitions to eventually hold more than one event per day all throughout the year.

The stadium’s largest single internal space, the East Quarter on Level Three, can be used for conferences, seminars, exhibitions and large meetings with a movable internal layout for the creation of bespoke event experiences. 

The largest format can hold up to 1,200 guests for a large-scale drinks reception, whilst other options include 800 guests for a theatre-style event, and 500 for a formal dining experience.

The East Quarter on Level Two can also hold 1,200 guests for a drinks reception, but offers a more intimate setting for theatre-style and dining events, holding 200 and 150 respectively.

Located on Level 4 of the West Stand, The H Club is an exclusive members’ club, that offers a match day dining experience with expansive views of the pitch. It can hold up to 250 guests in a reception-style format, 100 in theatre-style, and 180 for a formal dining experience.

Stratus East and West, which both hold 300 guests, offer the highest vantage point available in the stadium, with panoramic views across London, exclusive dining and cocktails.

In a city in a country with a league that is full of top class stadia that have been either built or renovated over the last 15 years, the Tottenham Hotspur Stadium has clearly benefitted from being able to pick the best and avoid the worst of other Club’s projects.