The Business Travel Association (BTA) has appointed a new Chair of its Industry Partner Board, namely Christina Lawford, Founder and Managing Director at DiamondAir International.
Lawford joins the BTA’s Industry Partner Board this week and will work to raise awareness of the significant role business travel plays in the UK economy. She will ensure the ongoing success of the Association’s business objectives and overall commercial plan following the Coronavirus pandemic.
Lawford is the Founder and Managing Director at DiamondAir International, a leading provider of luxury Meet and Assist services to destinations across the world. She has a wealth of industry expertise and is responsible for business development, strategic planning, partnership alliances, product development, and innovations with international airports and airlines.
On the appointment, Clive Wratten, CEO of the BTA, said: “Myself and the BTA are thrilled to welcome Christina Lawford as the new Chair of our Industry Partner Board. Her exceptional leadership and unrivalled passion for travel have driven global success, making her the perfect candidate to lead our Board in 2021 and beyond. Together, we will work tirelessly to raise support and awareness for the business travel sector and look forward to global industry recovery.”
Lawford added: “As the leading trade body of the business travel industry, it is a real honour to join the BTA’s Industry Partner Board as the new Chair. My 25 years’ experience paired with my love for the sector will allow me to execute the Association’s vision with colour and tenacity.
“I am looking forward to steering the direction of the industry and providing my pragmatic perspective, to drive international awareness of the business travel sector and ensure tangible success.”