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      Lime Venue Portfolio marks 10th anniversary with Beyond conference

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      Lime Venue Portfolio (LVP) has marked its decade of success during its celebratory conference, which looked at the future of the events industry and the world of business.

      Dubbed Beyond, the conference took place at Edgbaston Stadium, Birmingham, and bought together industry and non-industry leaders to discuss future trends and what “beyond” means to them.

      The day saw guests come together to hear valuable insights from leading commentators; Holly Tucker, Notonthehighstreet and Holly & Co., Jason Allan Scott, serial entrepreneur and creator of The Guestlist Podcast, Rue Barksfield, Big Bear X, Caleb Parker, Bold and the Future in 15, and Eleanor Clowes, Unicorn Events.

      “The feedback we have received from the day has been absolutely fantastic. There was some really great information shared from all of our panellists, and I think the clear take away from it, is that looking beyond is about being different,” said Jo Austin, director of sales for Lime Venue Portfolio.

      “We are really proud of everything we have achieved so far, not just as a brand but as an advocate for the venues market as a whole. The Beyond conference really cemented this for us and being able to share our legacy with so many amazing people was the icing on our birthday cake! Here’s to another 10 years.”

      Boasting a diverse mix of over 90 venues across the UK, LVP has made a significant contribution to the establishment of the unique and unusual venue market.

      Keynote speaker Holly Tucker MBE, and co-founder of Notonthehighstreet and Holly & Co, shared: “It’s important that brands try to create an emotional connection with their audiences and truly listen to what it is they want.

      “Whether that’s being mindful of the issues your audiences care about (sustainability) or engaging and communicating through social media. The future will inevitably be brands connecting on an emotional level, and those that don’t embrace this, will ultimately collapse.”

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      AUTHOR

      Jade Burke

      Jade Burke, Editor for PA Life

      All stories by: Jade Burke