Number of vegetarians attending events more than three times higher than national average

30 Euston Square’s latest research across 177 event organisers and delegates reveals a significant difference between national averages and delegate respondents when it comes to dietary choices.

• According to the 2014 National Diet and Nutrition Survey (NDNS), 2.6% of adults are vegetarian.
• In 30 Euston Square’s research, 11.36% of delegates responded saying they were vegetarian.

The poll also suggested a marked difference among vegans, with 6.8% of respondents living a vegan lifestyle. This compares to research carried out by Ipsos MORI for the Vegan Society and Vegan Life magazine in 2016, suggesting more than 542,000 people over the age of 15 – approximately 1% of the population – are vegan.

“The research signifies the changing needs surrounding diets and explains why we have seen an ongoing increase in both vegetarian and vegan dietary requests,” comments Yvette Chatwin, General Manager of 30 Euston Square. “This is a marked difference from the national averages, which emphasises that venues like 30 Euston Square need to react accordingly by continuously refreshing, improving and providing more choice within menus to meet these changing needs.”

Daniel Broughton, Executive Chef at 30 Euston Square adds: “When designing menus, my team and I have increased the number of vegetarian options to ensure every guest benefits from choice and has a positive event experience. We integrate vegetarian options into all menus, from a simple sandwich lunch to a private seven-course tasting menu, whilst all of our desserts are also vegetarian friendly. At 30 Euston Square, we are committed to keeping up with the latest food trends and experimenting with new and exciting flavours and ingredients.”