Employees in the marketing industry have the most money spent on them through perks per year, according to a new study1 by Cartwright and Butler.
To uncover which industries are the most giving, it has been revealed that marketing professionals have an average of ยฃ1,179.56 spent per person per year.
This is followed by financial/professional service employees (ยฃ1,091.60 p/y) and construction workers (ยฃ967.39 p/y). The industry with the least money spent on workers is the third sector, at just ยฃ332.62 per year.
A full breakdown of the industries and amount spent on employees can be found below:
| Industry | Average benefits/perks cost per year |
| Marketing | ยฃ1,179.56 |
| Financial services/professional services | ยฃ1,091.60 |
| Construction | ยฃ967.39 |
| Technology | ยฃ920.48 |
| Real estate | ยฃ822.23 |
| Media | ยฃ753.59 |
| Government | ยฃ747.60 |
| Health Services | ยฃ744.18 |
| Public sector | ยฃ606.76 |
| Manufacturing | ยฃ576.91 |
| Legal | ยฃ540.50 |
| Food/drink/tobacco | ยฃ514.69 |
| Transport | ยฃ507.45 |
| Agriculture | ยฃ486.86 |
| Education | ยฃ445.18 |
| Retail | ยฃ439.70 |
| Hospitality | ยฃ423.86 |
| Utilities | ยฃ359.48 |
| Third sector | ยฃ332.62 |
Looking at the perks workers get across the UK, overall flexible working hours (28%) is the most popular, followed by employee discounts (24%) and free food and drink (20%). Interestingly, over one in 10 (11%) get office holidays, whilst 9% have a free gym membership.
With employees returning to the office, and normality resuming for many, itโs never been more important to reward employees for their performance, to ensure they feel valued.
Gemma Barton, Head of Marketing at Cartwright and Butler, explained:ย โWork perks help to recruit and retain top employees, boost morale, and improve culture. Theyโre essential for a thriving workplace. By offering perks it shows employees that theyโre appreciated and their commitment to a business is recognised. Itโs been a tough year for us all and working life will take a lot of getting used to, especially for those that have been on furlough, so rewarding them with something as a little thank you will go a long way.โ
