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The Meetings Show details Pre-Show Conference for 2018’s event

As an extension of The Meeting Show’s existing education programme, the annual event is launching a new Pre-Show Conference 2018.

The programme, which will offer more than 45 hours of free education across the two-day show, will be open to buyers attending the event.

The half day Pre-Show Conference will be held at the Millennium Gloucester Hotel on June 26, and will kick-off with an opening keynote speech from adviser to McKinsey and IBM John Shaw, followed by six educational sessions under dedicated agency, association and corporate streams.

Content for association planners, AMCs and PCOs will explore innovation in events and new technology in ‘Planning for 2030 – Where Will We Be?’, while the second session, ‘Exploring Success Stories’ looks at case studies of some of the most highly-rated association events presented by Alessandro Cortese, CEO of the European Society for Radiotherapy and Oncology (ESTRO).

In-house corporate buyers can find out how to increase engagement at events in the session ‘It’s All About Engagement’, while ‘Implementing Meetings Design’ will outline how meeting structure can ensure events are full of innovation.

Lastly, an interactive session for agencies will discuss challenges and solutions to ‘What Keeps You Awake at Night?’.

The Meetings Show will take place at Olympia London from June 27 to 28, where more than 2,000 visitors are set to attend, alongside 700 exhibitors.

Make sure you come and see the PA Life team over on stand I203 during the show.