In a city overflowing with event spaces, few can claim to truly change your perspective, but thatโs exactly what Twist Museum does. One of PA Life’s recommended suppliers, we are excited to share the unique aspects of this immersive venue. It is fast becoming a favourite among EAs and PAs looking to elevate their events. From corporate receptions to creative team-building, Twist Museum transforms gatherings into shared experiences that guests remember long after they leave.
Twist Museum is all about immersive experiences – how can EAs and PAs use this type of venue to create memorable events?
Twist Museum is designed to spark curiosity and connection and thatโs exactly what makes it such a powerful space for events. Instead of another sit-down dinner or standard drinks reception, EAs and PAs can use the museumโs interactive illusions to encourage conversation, laughter and genuine engagement.
Whether itโs a Christmas party, team-building event or client reception, the space naturally gets people talking. Guests can explore, interact, take photos and share experiences together, which instantly breaks down formal barriers.
Additionally, you can even add a theme to the event and our team will help you bring your vision to life. For example, we have ‘spookified’ the museum for a client that is hosting a Halloween event with us.
In summary, Twist helps planners deliver not just an event, but a shared experience everyone will remember and talk about long after.
What do you see as the unique benefits of choosing a creative space like Twist over a more traditional venue?
Traditional venues often lack a ‘wow factor’, meaning a lot more thought and effort needs to go into the event planning in order to achieve a memorable event. Twist Museum, on the other hand, is designed to surprise and delight, itโs immersive, visual, and incredibly social, resulting in an abundance of ‘wow moments’.
For corporate clients, that means:
- Built-in entertainment, so thereโs no need to book extra activities/performers etc.
- Ready-made photo opportunities that generate organic social buzz.
- A relaxed environment in which people connect more authentically.
Plus, because the museum is modular, it can adapt to your format. Whether itโs a standing reception, cocktail evening, product launch or full Christmas takeover, our team will work with you to meet your specific requirements. A creative venue like Twist reflects a brandโs personality and innovation, which is exactly what companies want to project to clients and employees alike.
Sustainability is on every organiserโs agenda now โ how does Twist address this?
Sustainability is a big priority for us at Twist Museum. We recognise our responsibility to create engaging experiences for visitors while minimising our environmental impact and we take that commitment seriously across every part of our operation.
Twist operates with a reduce, reuse, and recycle mindset. Our exhibits are designed for longevity, they are built to last, made with durable and recyclable materials, and maintained through sustainable refurbishment practices that extend their lifespan. We proactively work to minimise waste, sourcing products responsibly and reducing the need for disposable materials wherever possible. For example, we offer digital ticketing and communications and we partner with local caterers who use seasonal, sustainably sourced produce for events.
Weโve introduced a range of energy and water saving measures throughout the museum, including LED lighting, smart sensors that adjust heating and cooling based on occupancy and self-closing mixer taps to reduce water use. We also have clearly labelled recycling points and a comprehensive waste management system to support a circular economy within the museum.
Our central Oxford Street location means we can also encourage visitors to travel sustainably,ย with excellent public transport links right on our doorstep, thereโs no need to drive.
This means that event organisers can host a sustainable event without compromise: creative, convenient and conscious.
Whatโs your advice for PAs who want to balance corporate professionalism with something playful or different in their events?
Itโs usually difficult to find the right balance between professionalism and playfulness, but the good thing about Twist Museum is that we have already found the perfect balance for you. Even though weโre an informal and playful venue, everything within the museum has been designed in collaboration with experts in art, psychology and neuroscience, so thereโs real substance behind the experience. Itโs not just about taking great photos or having a laugh, Twist Museum challenges you to look at things from a different perspective and explore how we see and think, which adds an educational and thought-provoking element.
This means the experience feels both credible and creative. The interactive nature of the museum naturally fosters collaboration, conversation and genuine team bonding, making it an ideal venue for corporate groups. For PAs, Twist offers something different that stands out, but never feels gimmicky.
How is the appetite for more interactive and experiential events changing in London?
It has grown drastically in recent years. After years of traditional networking events and remote working, teams are craving connection and novelty. Interactive and experiential events arenโt just ‘fun add-ons’ anymore, theyโre becoming essential for engagement and retention.
Weโre seeing more brands move away from traditional venues to spaces like Twist, where guests can move, discover and interact with their surroundings. London audiences especially want something fresh, shareable and story-driven and Twist naturally delivers that through illusion, creativity and collaboration.
If you could share one insider tip to help assistants impress their executives or clients at Twist, what would it be?
Our personal recommendation would be to exclusively hire the museum after-hours, use the museum as your stage and work with us to bring your vision to life. When guests arrive to find the entire space to themselves, which has been transformed just for them through the music, lighting and dรฉcor, it creates a premium, exclusive and unique atmosphere that would be extremely hard to achieve in a traditional venue.
To personalise the museum for your event, you can add your company logo to various areas/elements within the museum, tailor the lighting scheme to your brand colours and we can customise the F&B experience to your personal tastes. A lot of clients also align their companyโs brand story with our core values (perception, perspective & discovery). For example, a beauty brand used Twist Museum to host the product launch of their new cosmetics line, using the tag line โtransformation starts with how you see yourselfโ. Also, a law firm hosted an event with us and used the tag line โjustice begins with perspectiveโ.
Thatโs the secret, go beyond renting a space and instead create your own immersive world. It guarantees ‘wow’ moments for your guests.
For more venue news and creative team-building ideas, check our more of this on PA Life’s website here.
