Given the time of year, thereโs one person in particular that we can look to for inspiration, and that is Father Christmas. Virtual assistant service ava has taken a closer look at the work that Santa does, and chosen five of his best lessons that businesses everywhere should be following.
Christmas is fast approaching, and itโs one of the busiest times for different sectors all across the world. Even when everyone is rushed off their feet, companies have to keep their staff in mind, and managers shouldnโt be afraid to pull out all the stops to keep them happy.
1 Be friendly
There are certain traits that embody Father Christmas and are as synonymous with the name as the red suit. While weโre not suggesting that you take a leaf straight out of his book, thereโs certainly nothing wrong with injecting a little more friendliness into your customer service.
โSmile while you dialโ is a well-known phrase among call centre workers, as the smile on your face comes across in your tone of voice. If youโre more customer or client facing, be helpful every time you see a customer in need. They may say no, but at least youโve acknowledged their presence and shown them that you are willing to help.
2 Have the right team around you
Even the very best at their jobs need support around them; after all, Father Christmas doesnโt do it all alone! Throughout the year he has elves making the toys and on Christmas Eve itโs up to his reindeers to fly him and all the presents around the globe to make millions of deliveries.
Your employees and co-workers may not have pointy ears or antlers, but they have the exact same value. Providing great support is a team effort; it isnโt just down to one single person, and it starts as soon as your customer first comes into contact with your business. From the first โhelloโ from a receptionist to tweets from a companyโs Twitter account, every employee they come into contact with from that moment on should all be pulling in the same direction.
3 Prepare all year round
Thereโs no rest for Father Christmas, and the same rings true for customer service. As soon as one Christmas ends, the North Pole gets right back to work again preparing next yearโs presents. The very best customer service strategies follow a similar process; always putting the customer first. Whether that means staying a little later to answer a client email or going above and beyond to find the perfect product for a waiting customer.
Especially in todayโs constantly connected world where social media never sleeps, it is essential that your customer service is up to scratch 24 hours a day, seven days a week. You canโt afford to let anything slip through the cracks. A bad experience in April could put someone off returning later in the year, when the time comes to stock up on presents for the festive season. Avoid a potential lifetime of damage for your brand by staying on top of your customer service all year round.
4 Give people what they wantโฆ Without spoiling them
Is the customer always right? Some say yes, whereas an increasing number of people are saying no. While itโs important to make customers feel valued and give them what they are asking for, there comes a point when giving them everything they want actually becomes detrimental. If they start making unreasonable demands, bending over backwards is only going to eat away at your finite resources and result in poorer standards of service for your other customers.
No doubt Father Christmas encounters the same problem dozens, if not hundreds, of times a year. And he understands that giving into the demands of children with huge wish lists isnโt going to do them any good. Instead, he recognises what his customers really need in the long term, rather than what they think they want in the short term.
Itโs a difficult balance to get right, and one that can be even trickier to implement, especially if youโre used to saying โyesโ to every customer demand. But with practice and determination, you will learn to rid yourself of difficult customers and then focus your efforts and resources on the customers who will keep returning.
5 Pull out all the stops
For every unreasonable customer you come across, there will be dozens of friendly and perfectly reasonable ones lining up behind them. And itโs for those customers that you should focus your attention.
Hereโs where you can truly learn an incredible final lesson from Father Christmas. Millions of children send him letters each year and he reads every single one. He pays fair attention to each customer and does his best to honour each request. He keeps an eye on seven billion clients, and works hard 24 hours a day, seven days a week and 365 days a year to make sure every gift is delivered to the right person on time. And he does it all with a smile on his face and a twinkle in his eye.
