Work & life: Sherrine Wright

After seven years at the multinational toy and games company Hasbro, Sherrine Wright, EA at Hasbro, hasn’t looked back. Here, she shines the light on the vibrant and colourful world of toys and why it is imperative to keep up with the latest tech.

What inspired you to start a career as a PA?
My previous career was in the hotel industry and I was responsible for managing the event spaces for a small boutique hotel group. I loved helping with different types of events and meetings and one day decided I’d like to be the person on the other side of the emails, the one bringing everything together.

How did you get your current job?
I started my career at Hasbro seven years ago as a team assistant for the UK sales and marketing team. After a year and a half, I moved into a PA role for the UK sales director before an opportunity came up for my current role in the regional team.

What’s it like working in the toy industry as a PA?
So much fun. I always knew that I wanted to work somewhere colourful and vibrant and I got just that when I started working at Hasbro.

What’s your biggest concern you feel is impacting the PA industry?
Technology. Times and technologies are moving quickly and I think it’s important to stay ahead of what’s coming digitally – embrace, encourage and become champions of the changes for our teams and our leaders.

To keep the industry growing we have to make sure our roles are evolving as we see traditional PA tasks disappear or be replaced by artificial intelligence and virtual assistants.

Do you have any guilty pleasures?
I have to say I do love a bit of trash TV (takes sip from very own personalised Love Island water bottle) and the Moana soundtrack.