PA life
PA life

Research reveals what Britons want from corporate gifts

A survey indicates that more businesses than ever are viewing corporate gifts as an indispensable part of their business strategy.ย ย 

The Cartwright & Butler survey, which delves into British businessโ€™s corporate gifting habits, shows that gifting is not just a priority at Christmas.

In fact, over two thirds of businesses (67%) gift clients and staff throughout the year, while 24% issue gifts when their financial year ends.

With official statistics showing that it can cost from five to 25 times more to acquire a new client than retain an old one[, almost a quarter (24%) regularly use corporate gifts as part of their new business strategy. Similarly, 25% also said that issuing corporate gifts to prospective clients helped to generate new business leads.ย 

The research also revealed that businesses typically spend more on gifts for clients than staff. More than half (57%) spend between ยฃ50-ยฃ150 per client gift, compared to 43%, who admitted to spending less than ยฃ50 on employees.

Food and beverage products were the most sought after gift from recipients, with almost a half (49%) of participants opting for chocolates, hampers and alcohol in comparison with gift vouchers (47 per cent), technological items (28 per cent) and stationary (27 per cent). 

Cartwright & Butler says the finding is testament to its โ€˜The Butler Serviceโ€™ corporate gifting range hitting a record 55% sales increase in the last twelve months.

What type of corporate gifts does your business usually buy?
  Overall
   
BASE %100.0%
 N468
   
Food and beverage (e.g. hampers, box of chocolates, alcohol) %48.3%
 N226
   
Branded items %28.6%
 N134
   
Gift vouchers %45.5%
 N213
   
Cash rewards %32.1%
 N150
   
Technology items %26.9%
 N126
   
Stationary (e.g. notebooks, pens) %27.6%
 N129
   
Other (please specify) %1.1%
 N5

Nigel Arnett, โ€˜The Butler Serviceโ€™ Concierge Manager at Cartwright & Butler, said: โ€œItโ€™s fantastic to see that small and large companies alike recognise that corporate gifts can make a notable difference in establishing and maintaining positive relationships with clients and employees, while boosting productivity and retaining talent. 

โ€œThe research has shown that for businesses, a personal touch really matters. As a result, itโ€™s no surprise that weโ€™ve seen an increase in demand for small and large products alike, which is undoubtedly testament to the fact that no product is too small for us to be able to personalise.

Image by Harry Strauss from Pixabay