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    Research reveals what Britons want from corporate gifts

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    A survey indicates that more businesses than ever are viewing corporate gifts as an indispensable part of their business strategy.  

    The Cartwright & Butler survey, which delves into British business’s corporate gifting habits, shows that gifting is not just a priority at Christmas.

    In fact, over two thirds of businesses (67%) gift clients and staff throughout the year, while 24% issue gifts when their financial year ends.

    With official statistics showing that it can cost from five to 25 times more to acquire a new client than retain an old one[, almost a quarter (24%) regularly use corporate gifts as part of their new business strategy. Similarly, 25% also said that issuing corporate gifts to prospective clients helped to generate new business leads. 

    The research also revealed that businesses typically spend more on gifts for clients than staff. More than half (57%) spend between £50-£150 per client gift, compared to 43%, who admitted to spending less than £50 on employees.

    Food and beverage products were the most sought after gift from recipients, with almost a half (49%) of participants opting for chocolates, hampers and alcohol in comparison with gift vouchers (47 per cent), technological items (28 per cent) and stationary (27 per cent). 

    Cartwright & Butler says the finding is testament to its ‘The Butler Service’ corporate gifting range hitting a record 55% sales increase in the last twelve months.

    What type of corporate gifts does your business usually buy?
      Overall
       
    BASE %100.0%
     N468
       
    Food and beverage (e.g. hampers, box of chocolates, alcohol) %48.3%
     N226
       
    Branded items %28.6%
     N134
       
    Gift vouchers %45.5%
     N213
       
    Cash rewards %32.1%
     N150
       
    Technology items %26.9%
     N126
       
    Stationary (e.g. notebooks, pens) %27.6%
     N129
       
    Other (please specify) %1.1%
     N5

    Nigel Arnett, ‘The Butler Service’ Concierge Manager at Cartwright & Butler, said: “It’s fantastic to see that small and large companies alike recognise that corporate gifts can make a notable difference in establishing and maintaining positive relationships with clients and employees, while boosting productivity and retaining talent. 

    “The research has shown that for businesses, a personal touch really matters. As a result, it’s no surprise that we’ve seen an increase in demand for small and large products alike, which is undoubtedly testament to the fact that no product is too small for us to be able to personalise.

    Image by Harry Strauss from Pixabay

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    AUTHOR

    Stuart O'Brien

    All stories by: Stuart O'Brien