That’s entertainment: Just Talent’s Tori Just on building the business

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Tori Just, director of entertainment supplier Just Talent, shares all on her time in the business.

How did the business start?

I started off as a dancer, but when clients requested me and I wasn’t free they would ask if I could get someone else. This started happening on a regular basis every weekend.

I then decided to branch out and supply all entertainment. I ran the business alongside a full-time job in marketing and recruitment, and two years ago I decided to take the plunge and leave my job to run Just Talent full-time and the rest is history.

What type of entertainers do you offer?

Everything – if we do not have it on our books we will source the act for you. We boast a variety of acts from circus performers, bands, DJs, photobooths, glitter and make-up artists, hosts and hostesses, bar staff and of course a wide range of dancers.

Are there any particular events you like to work on?

I love to work on an event where I can get really creative with the entertainers and put my spin on it. I worked on a show last year where the theme was Ibiza. I had 36 entertainers at the event and created the whole concept and running order of how the acts would work with the theme.

It went down really well and the company in particular said it was the best one they had been to in the six years they had been running the event. It was a huge success.

What clients have you worked with?

Linkedin, Publicis, Allegis, Clive, Camden Dining (Dstrkt, Shaka Zulu, Gilgamesh, Gabeto), Village Underground, Mediacom, Story Events, L’Anima Cafe, The Botanist, London Cocktail Club and The Aviary to name a few.

Have there been any particular memorable moments over the years?

I would say the most memorable moment was my launch party in Clapham in May 2015. It was a huge success and kicked off the start of my business, it was also the first time my band Maestri performed. Winning the award for Best Supplier in Events at the Hot 50 Awards in 2017 was also an amazing achievement

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    Jade Burke

    Jade Burke, Editor for PA Life

    All stories by: Jade Burke