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The Financial Times Corporate World Championships announced

The world of elite sport has long understood how to equip the minds of individuals and teams with the required resilience and control to win against the best competition. Thanks to the Financial Times Corporate World Championships, (FTCWC) businesses can now benefit from this understanding too.

The FTCWC is an unprecedented opportunity for businesses to benefit from elite psychological performance training. Merging the worlds of elite sport and business, it has been developed to help companies address the challenges of maintaining a high-performing, resilient workforce and building teamwork and leadership.

During September 2016, corporate teams will compete in six Olympic sports at world-class venues. These include triathlon, cycling, swimming, golf, sailing and running. Integral to the FTCWC experience is a programme led by a team of top human performance experts, including sports psychologists who have helped train some of the world’s most successful athletes.

“The Financial Times has long held a reputation for our pioneering work,” said Ben Hughes, the FT’s Global Commercial Director and Deputy CEO. “This appetite for innovation is why taking title sponsorship of the Corporate World Championships was an obvious fit for us. It is a unique event and truly the first of its kind.”

Chad Lion-Cachet, Chairman of the FTCWC added: “As well as offering keen amateur athletes the unforgettable experience of elite-style competition, we will also equip their companies with knowledge that can help build a competitive edge.”

Companies participating in FTCWC will have the opportunity to enter their own team of athletes, as well as three senior executives to act as performance directors for the team, all of whom will be trained by the leading experts Planet K2. K2 helps people and organisations think, prepare and perform like elite athletes. They will also be leading a broader staff engagement programme to allow staff to gain valuable insights designed to drive performance across the business.

Companies will be provided with tools to aid the selection process, while the competition and performance programme are designed to deliver maximum impact with minimum interruption to busy schedules.

Only a limited number of companies can participate in the Financial Times Corporate World Championships. Businesses interested in taking part should visit to register.